Last updated: Tuesday, November 10, 2020


Trident Worldwide Ltd’s privacy policy

This privacy policy applies to all information either collected by us from our Website, and/or any related services, sales, marketing or events or provided by you when visiting our Website, ( ‘Website’) and using our services.

For purposes of the applicable data protection laws, Trident is the "data controller" processing your personal data, unless we inform you otherwise. Our address is 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.

Purpose of this privacy policy

This privacy policy will inform you as to how we collect and process your personal data when you visit our Website (regardless of where you visit it from and whether you sign up as a customer or purchase/attempt to purchase a product or service) and tell you about your privacy rights.

This Website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

If there are any terms in this privacy policy that you do not agree with, please discontinue use of our Website or services immediately. Your use of this Website constitutes acceptance of our privacy policy.

The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

The personal information we collect can include name, date of birth, gender, username or similar identifier; email address and telephone numbers; bank account and payment card details; internet protocol (IP) address, browser type and version, operating system and platform; username and password, purchase history, your interests and preferences; information about how you use our Website, products and services and marketing preferences.

We also collect, use and share statistical or demographic data derived from your personal data, for example, we may aggregate your usage data to calculate the percentage of users accessing a specific Website feature. This is not considered personal data in law as this data will not directly or indirectly reveal your identity. If this data is combined with other data so that it can directly or indirectly identify you, that data will be used in accordance with this privacy policy.

We do not collect any data about you relating to race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide such data, we may not be able to perform the contract we have with you and may have to cancel a product or service to you.

How we collect personal data

The extent of the personal information we collect depends on the context of your interaction with us. We collect data (this may be via virtual or physical means, for example, if you visit our office or one of our business venues).

We use different methods to collect data from and about you including through:

  • Direct Interaction. This is data you provide to us when you register and create an account with us to receive our products or services, contact us through the Website, subscribe to our service or publications, request marketing to be sent to you, enter a competition, promotion or survey, or give us feedback.
  • Automated technologies or interactions. As you interact with our Website, we will automatically collect technical data about your equipment, browsing actions and patterns by the use of cookies and other similar technologies. For more information about the cookies we use, please see Cookies section below.
  • Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources including from analytics providers such as Google and LinkedIn, advertising networks and search information providers.

How we use personal data

We will only use your personal data when there is a legal basis for doing so (more than one lawful basis may apply in some situations).

Most commonly, the relevant legal basis are:

  • Consent. You give consent for us to process your data for a specific purpose.
  • Contract. The processing is necessary for a contract or agreement with you.
  • Legal Obligation. The processing is necessary to comply with the law.
  • Legitimate Interests. The processing is necessary for conducting and managing our business interests.

The purposes for which we process personal data and the legal bases for doing so in each case are:

Purpose Lawful basis for processing
To register you as a new customer and providing services to you through a contract with you Contract – performance of a contract with you
To process and deliver your order including payments, fees and charges and debts Contract and Legitimate Interest – performance of a contract with you and necessary to recover debts due
To deal with enquiries, complaints or claims relating to our services Legitimate Interests – necessary to deal with and manage any enquiry, complaint or claim
To notify you about changes to our terms or privacy policy or asking you to leave a review, take a survey or partake in a competition Contract – performance of a contract with you. Legal Obligation and Legitimate Interest – necessary for legal compliance and to keep up-to-date records, monitor customers’ use of our products/services and to grow our business
To administer and protect our business and this Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) Legitimate Interests and Legal Obligation – necessary for legal compliance and for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise
To deliver relevant Website content and advertisements to you, to use data analytics to improve our Website and products/services, including marketing and customer relationships and experiences Legitimate Interests – necessary to define types of customers for our products and services, to keep our Website updated and relevant, to develop our products and grow our business and to inform our marketing strategy


We would like to regularly inform you about our products, services and offers that might be of interest to you. We have a legitimate interest in promoting our products and services in accordance with this privacy policy and your individual rights to object to marketing at any time. We may contact you by telephone, email, direct mail, via social channels or other means of electronic communication to provide you with targeted marketing content including to inform you about any new products or services that are relevant to your interests, to update you on news or a topical issue, invite you to take part in a survey, or invite you to an event. We also use cookies and similar technologies to provide the most relevant information to you.

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes. You can ask us or third parties to stop sending you marketing or promotional messages at any time by checking or unchecking relevant boxes to adjust your marketing preferences on your account or by following the opt-out links/clicking on the unsubscribe link on any marketing message we send to you or by contacting us on (please state “Unsubscribe” in the subject line).

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

Third party advertising

Trident uses several modern marketing tools in support of our advertising efforts. We may work with third party advertisers that use cookies and similar technologies to provide more relevant advertising about our products or service on our Website and across the internet. To provide this 'interest-based advertising', we combine non-personal data about your online activities acquired over time, for example an advertisement on a Facebook page, or a Google owned page such as a search results page or YouTube, or on a Website within Google’s advertising network. We do not share your personal information as part of this process. You can opt-out of these personalised ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioural Advertising by visiting the opt-out pages on the NAI Website and DAA Website. Opting out may make the ads you see across the internet less relevant to you.

If you have opted out of receiving communications from us, we will not use your email for interest-based advertising, although you may still be subject to certain interest-based advertising depending upon your browser and device settings.

Change of purpose

We will only use your personal data for the purposes for which we collected it, or a reason which is compatible with such purpose. If we need to use your personal data for an unrelated purpose, we will notify you of our legal basis for doing so.

Disclosure of your personal data

Trident will only process and share your information as authorised in this privacy policy. Please note that we may process and share your personal data without your knowledge or consent where this is required or permitted by law, to further fraud protection and reduce the risk of fraud or in in the event that we sell any or all of our business.

International transfers

We may send transfer personal data outside of the UK where a Trident company, affiliate, subsidiary or service provider outside of the UK needs to process information for the purposes stated in this privacy notice. Where we transfer personal data outside the European Economic Area, we will ensure that suitable safeguards are in place in compliance with data protection laws.

Data Security

Trident is committed to protecting the security of your personal data. In order to prevent accidental loss, unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We also limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality. While we take reasonable precautions to guard personal information we collect from you, no security system is impenetrable. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


A cookie is a small file which asks permission to be placed on your computer’s hard drive. We may use cookies to gather information in order to help us analyse your interaction on our Website and environment variables and enhance your experience on our Website. We may do so by adopting various methods to personalise the content on our Website for you and other users, remember your preferences, understand how users are using our Website, and help customise our marketing offerings including cookies, tracking pixel and referrer’s IP addresses. We do not collect any personally identifiable data from cookie derived data without your permission.

Our Website may use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our Website, for example, cookies that enable you to log into secure areas of our Website or make use of e-billing services.
  • IP addresses. These cookies are automatically gathered by our web server in order to identify your computer so that data (such as the web pages you request) can be sent to you.
  • Analytics cookies. We use analytics cookies like those offered by Google Analytics so that we understand how our Website is being used, time users spend on our Website and how they arrived on our Website.
  • Functionality cookies. These are used to recognise you when you return to our Website and enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Environment variables. These are variables in your system (usually collected through Google Analytics) such as time, type of web browser used, the operating system/platform, and CPU speed. We use these for broad demographic information and to communicate data and preferences.
  • Third party cookies. Third parties, such as advertising networks and providers of external services like web traffic analysis services may use cookies. These cookies are likely to be analytical cookies or performance cookies or targeting cookies and may be used on our Website to improve our products or services and provide more relevant advertising to users. These cookies are subject to the respective privacy policies for these external services, for example, Google’s Data Use Policy and we do not accept any responsibility or liability for their policies whatsoever as we have no control over them.
  • Referrer. This is the information passed along by a web browser that references the web URL you linked from and it is automatically gathered by our web server. This information is used by Trident to identify broad demographic trends that may be used to provide information tailored to your interests.
  • Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to personalise the content on our Website to your interests.

By visiting our Website, you agree to the use of cookies and similar technologies for the purposes described in this privacy notice. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. This can easily be done by following the instructions in your browser’s help file. If you disable or refuse cookies, please note that some parts of this Website may become inaccessible or not function properly.

Our Website may include links to third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy statements or the protection of any information that you provide when visiting such websites. When you leave our Website, we encourage you to read the privacy policy of every Website you visit.

Data retention

Trident retains personal data for as long as necessary to fulfil the purposes we collected it for, such as to provide our products or services, or for other essential purposes such as for recruitment, complying with our legal obligations, satisfying any legal, regulatory, tax, accounting or reporting requirements, and resolving disputes and enforcing our agreements. To determine the appropriate retention period for personal data, we consider various factors such as the amount, nature and sensitivity of the personal data, the legal, accounting and regulatory. Any personal information collected by us will be stored and processed on secure servers, based within the UK or any other country where Trident or its affiliates, subsidiaries or service providers maintain facilities.

If you wish to exercise your individual rights in respect of your personal data, please contact us on

You have the right to:

  • Be informed. Trident has a legal obligation to provide you with concise, transparent and easily accessible information about your personal data, through privacy notices such as this one.
  • Request access. You can request access to your personal data and details of how we process it by contacting us.
  • Request correction. You can request us to correct any incomplete or inaccurate data we hold about you, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure. You can ask us to delete or remove personal data where there is no good reason for us continuing to process it. Note that we may not always be able to comply with your request of erasure where personal data is still needed for specific legal reasons.
  • Object to processing. You can object to some uses of personal data, such as direct marketing or personal data based on legitimate interests that you feel impacts on your fundamental rights and freedoms (unless we can show that we have compelling legitimate grounds to process your information which override your rights and freedoms).
  • Request restriction of processing. You can ask us to suspend the processing of your personal data if the accuracy of the data needs to be verified, if the legal basis for processing is disputed, if you want us to retain your data for longer than necessary to establish/defend legal claims or where our use of your data is unlawful but you do not wish us to erase it.
  • Request a transfer. You can request for your personal data to be transferred to you or a third party, in a safe and secure way. Note that this right only applies to automated information which you have provided to us and which we use on the basis of your consent or to perform a contract with you.
  • Withdraw consent. Where we are relying on consent to process your personal information, you can withdraw that consent at any time. If you withdraw your consent, we may not be able to provide certain products or services to you and we will advise you as such at the time you withdraw your consent.

Changes to our privacy policy

We may update this policy from time to time to stay compliant with relevant laws. We encourage you to review this privacy policy regularly to stay informed of how we are protecting your personal information.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. This privacy notice was last updated 10 November 2020.


You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate if you contact us in the first instance to allow us the opportunity to address your concerns prior to any ICO involvement.

Contact us

If you have any questions or concerns about this privacy policy, including any requests to exercise your legal rights, please contact us at